5 minutes with… DealsPlus

The Drawdown (TDD): What is DealsPlus and how does it support private equity firms?

Venkat Subramaniam (VS): We are standardising and automating deal closings and post-deal investment management for private market funds with a platform solution that helps private market funds capture and create value throughout the transaction life-cycle.

DealsPlus is a platform solution with two core modules:

• DealsPlus Close: standardises deal closings, creates a long-term store of value, and simplifies onboarding of new deals.
• DealsPlus Track: creates a single source of truth across a fund’s investment structures and keeps portfolios ‘transaction ready’, saving significant amounts of time and minimising value leakage on exit.

TDD: How did it come about?

VS: I've been advising private market funds on structuring deals for over 15 years, both as an advisor and in-house, and have seen first-hand the value erosion suffered by GPs and their portfolio companies. This lack of standardisation and automation in the deal closing and post-deal investment management processes has led to millions upon millions of dollars in lost value.

There had to be a better way, instead of the current manual process. This was the motivation to build DealsPlus; to enable GP's to capture, create, and preserve value in their deal execution and post-deal investment management processes in one intuitive, user-friendly, platform.

TDD: How has it gone so far?

VS: We launched in November 2020 and it has been amazing to see the engagement we have had so far. We're working with well-known GPs across PE, RE, and Credit with AUMs ranging from $200m to $100bn. In addition, we recently closed a $1.6m seed round, invested by one of our anchor clients, which is a $35bn AUM fund manager. This has been an amazing endorsement of the work we are doing and has allowed us to ramp up our team and accelerate execution on our product roadmap.

TDD: What are your plans for the coming year?

VS: Grow the team, help current and new clients scale DealsPlus across their deal execution and investment management processes, and accelerate execution on some very exciting developments in our product roadmap. We'll build off our early successes and continue to improve how private market deals are closed and managed.