Comment: Who built your marketing infrastructure?
For growing fund managers, a decent marketing framework is a must, but who takes responsibility for managing the build?
More from The Drawdown
3 December 2021
SimCorp partners with Domos
The partnership provides a front-to-back office solution across both public and private markets for LPs, GPs and service providers
3 December 2021
Aztec and Worldfavor launch ESG & sustainability alliance
The alliance aims to enable private market managers with a better understanding of the impact of their own business operations and their portfolios in relation to ESG factors
2 December 2021
DealEdge launches deal performance benchmarks
The benchmarks provide private equity investment teams with deal-level analysis
29 November 2021
Citco adds scenario modelling to waterfall tool
The enhancement enables users to customise and calculate forward-looking investor distributions and carried interest scenarios
29 November 2021
LPs prefer outsourcing
SS&C Intralinks' 2022 LP survey found that 38% of institutional investors surveyed prefer a manager to use a fund administrator
25 November 2021
Comment: Alternative managers challenged to build virtual fort knoxes
The cash-in, cash-out nature of fund management requires sophisticated cyber controls, write Jeremy Slade and Don Jefferis of Hazeltree