EU to sharpen ban on greenwashing

by Matthias Plötz 21 September 2023

The European Parliament and Council have reached a provisional agreement on rules concerning misleading advertisements and improved provision of information.

While the focus lays on consumer goods, it contains several phrasings that could cover funds’ marketing communications:

  • Generic  environmental claims such as ‘natural’, ‘biodegradable’, ‘climate neutral’, or ‘eco’ unless there is a recognised proof of excellence
  • Claims based on emissions offsetting schemes that the product has a neutral, reduced or positive environmental impact
  • Sustainability  labels not based on approved certification schemes or established public authorities.

The text will still require a final vote from both Parliament and the Council.

Categories: NewsESGESG policyESG regulationESG updateRegs & ComplianceRegulatory update

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