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European Fund Administration rebrands to ‘efa’

by Matthias Plötz 15 May 2023

European Fund Administration has rebranded to ‘efa’ as part of its integration into Universal Investment Group.

Universal Investment acquired efa in April 2022 with a view to establishing the company as the group’s international investor services platform in Luxembourg and France. The acquisition was a bid from Universal Investment to add additional products to its offering and expand to the Nordics, France and Benelux.

Post-acquisition, efa remained its own business entity as part of the Universal Investment Group and under the latter’s brand.

“We are excited to unveil our new brand identity, which is a modernised version of our former brand name, a longstanding token for quality, expertise and trusted relationships, and also emphasises that we are part of the Universal Investment family,” said efa’s chief commercial officer, Paulo Fernandes.

“We are delighted that efa is part of the Universal Investment group,” added Michael Reinhard, Universal Investment’s CEO. “The rebranding of efa is an important step in our integration process and we look forward to working together to provide the highest standard of service to our clients.”

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