LPs want high quality investor marketing materials
According to a new report, the majority of LPs do care about the standard of their GPs’ investor marketing materials, even if the fund is producing strong returns.
Brackendale Consulting’s Private Equity Corporate Identity LP Sentiment Survey H2 2021, found 88% of LPs said it would matter to them if the investor marketing materials had been badly designed or poorly written.
Profile:
Categories: NewsFundraising & fund structuringFund docsODD / DDQTechnologyMarketing, comms, PR
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