Social behaviour
Over the last decade, private equity’s relationship with social media has gone from being barely used to the newest method of differentiation. In light of Covid-19, it has become an increasingly important tool for GPs to provide more insights into their firm, as face-to-face meetings with LPs and potential portfolio companies are currently off limits.
For this reason, Matthew Craig-Greene, managing director at MJ Hudson Meyler, explains LPs are having to do far more due diligence remotely and virtually.
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