The impact of brand awareness
In recent years, firms have been battling with increased regulation and heightened scrutiny, as well as attempting to shake off a negative public perception in the wake of the financial crisis. As communications teams are assembled and responsible investment guidelines are drawn up, fund managers now have to find ways of growing their brand in a bid to attract the most sophisticated investors, and they cannot afford to disregard the impact of this, according to a new study.
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Categories: AnalysisFundraising & fund structuringReporting & Transparency TechnologyMarketing, comms, PR
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