Dear MCG… How different is different enough?
Dear MCG,
I’m setting up a new private equity fund and I understand that I need to differentiate my offering in order to garner attention, but how different is different enough, and what is “too different”?
Yes, you do need to stand out: like any industry, being different in private equity is vital. However, LPs must be able to understand which allocation bucket you fit into.
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Categories: The Expert
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